Don’t Spam Me, Bro!
Lately, I’ve seen an uptick in direct messages on Twitter and Facebook. “Wanna know how to get rich quick? go to this link http://www…..” and from folks I followed, because, silly me, I liked their stream and felt they were engaging well…only to find out, they turn around and do the impersonal direct message “Thanks for the follow – like me on Facebook!” Really? This is how authentic you are? I am, supposedly, not pointing out fingers at anyone in particular, but some of these same fine folks spout off about their engagement, how they cannot STAND those who automate their messages and then secretly…they do it. Now, I don’t know about you, but I find it pretty hard to carry on with these folks if two sides of their mouth are doing the talking. With regard to Facebook, in the past, fan pages did not allow for direct messaging, now you can send out can spam to everyone…yippee! Okay, that was not sincere…but my point is I get direct messaging, it does have a purpose, you want to take a conversation offline and have a meaningful chat. Let’s just use it for what it was intended not for another route to be impersonal and turn off those whom follow or like you pages. The fastest way to lose someone is to irritate them….and that’s the last thing you want to do with yourself or your brand. You want to give the impression that you are honest and that you care about the personal space. If someone follows or likes your page, they will get the message out in the stream, if crafted in such a way that appeals to their need. Let’s cut the spam shall we.