TwitPolls….A New Way To Take The Temperature Of Your Audience
I wanted to spotlight in this post an application that I have found that has proven to be quite a conversation starter. TwitPolls are making their way through the Twittersphere and of late, I’ve been using this application within my #bealeader community to start off each day with a Question Of The Day. TwitPolls allow you to pose a question to your followers with three responses created with a hashtag and in response, the audience can go to the link within the tweet to your TwitPolls’ page to place their vote or they can simply respond back to you within your twitter stream with the #hashtaged answer. Either way, the vote is cast into your poll.
Pretty simple, right? You can even include a graphic or YouTube link into your poll. What’s great about this option is if you wanted to get immediate feedback on a new video you have created and posted to your YouTube channel or perhaps you have a new logo design that you might want to promote within this page. I love this option for those who may be launching a new design feature or even their own Tweetchats to promote further connection with audience and received feedback to ensure you are on the right path.
Some of the polls have a sports or political stance, which may or may not be your cup of tea. Some seem to use the poll feature to start conversations as well – great way for an icebreaker to get a conversation rolling. From the poll and responses in your twitter stream, you are able to connect further with your audience and discuss what is on their mind in real time.
Another feature of Twitpolls is to create a photo wall. With this option, you can ask your audience a question – for example, I did a photo wall on leaders who inspire others and ask my followers to post up pictures of those leaders who inspire them. With this poll, you can control what is posted to the wall or by approving the pictures or not. Visual is a great connector with people, we love to see pictures (see Pinterest) again; this is always a great way to connect your brand with your audience. You could post up a question that asks your follower how they are using your product or service, and create a special wall that brings your audience to you and connects your product or service.
Twitpoll is an off shoot of Wayin – Wayin was created and founded by Scott McNealy, Founder of Sun Microsystems. This is not a fly by night organization. The team behind Wayin is immense and formable.
I would love to hear your feedback if you are using TwitPolls or if you decide to test drive theTwitpoll application. This is another great tool to put in your marketing toolbox.