Are You A #Hashtag Addict?
Please do not get me wrong, I love hashtags – I even created a business vertical product #bealeader™ with the hashtag built right into the name. Companies have seen the power of the hashtag as well – creating tags for their events, products and services. The power of the hashtag has become very evident. A hashtag can be one that gives your brand a market share and becomes part of your brand image. Many organizations and individuals have created communities around their hashtags and taking great pains to create good karma with the use of their hashtags.
With the dawn of Twitter, the hashtag symbol highlights a keyword, phrase to categorize tweets so that appear in easily in Twitter search. This is also very key for trending topics. Now, Google plus has taken heed and hashtags have made their way to their platform as well.
But what is the protocol? It appears many try too hard with their hashtags and abuse many of the common hashtags to populate many topics. How much is too much? Best practice is no more than two hashtags in a tweet. Why? For one, it’s good manners. Two, you don’t want to be seen as one who is simply using hashtags just to garter attention for yourself, it is considered spamming. If you are using more than two hashtags it tells everyone you are just broadcasting your messaging for the sake of exposure. Additionally, for bloggers for use others hashtags within the titles of their blogs without permission or if they aren’t part of the community or brand they are associating that hashtag, you are just trying to ride the tide of another’s work. How does that work for integrity and character? It’s just simply bad form.
You have to take the good with the bad on social media platforms. You cannot control what others do with any content on these platforms, but within the platforms, the communities themselves will police the use by simply not following or engaging those who abuse the use of the common practices that have become rules of the road in social media. No one has put down hard and fast rules, but people will seek out those who engage in positive interaction and separate the wheat from the chaff so to speak.
Best advice. Use hashtags as a way to punctuate your tweets, status updates. Be smart with your content and keep it social.