The Real Deal…
This is a bit of rant. Bear with me. Of late, I’ve had the privilege, let’s call it that, I’ve been approached by some who have appointed themselves the guardians of the social media industry in some odd fashion it seems. I didn’t know about this secret organization until I was tapped to engage in a meeting to discuss the “woes” of social media and how we as “professionals” need to take back our industry…pretty heady stuff to tell you the truth.
I respect the opinions and perspective others bring to the table – in fact – that’s what is great about social media – getting different points of view. What is not great is the power of the platforms to allow some to take their own agenda and oversize ego to the extreme. This is where I part ways.
I consult with companies to show them the power of the medium, not become the “Norma Rae” of the social media universe and take it upon myself to promote the agenda of a small group who feel that industry is being horribly damaged by others who, if you had spent any time on Twitter, Facebook or Google Plus you can clearly see the pattern of self serving behavior. It doesn’t take a “guru” to figure out that these individuals are feeding their audience dribble in the first place. Any consultant who feels they must title themselves an “expert” “ninja” “guru” has already lost all credibility in the game because titles are meaningless and frankly, if you list your location on Twitter for example as “planet earth” “here” or any other type of humorless prose, people are running for the exit from your stream. No one is taking you seriously. As for those who have “millions” of fans – read their message and decide for yourself if they are worthy of your time and if you think the number jive with the message they promote. Do they walk their talk consistently? You don’t need anyone to spoon feed to you your opinion of others, do you?
So why do so many otherwise bright individuals feel it is their cause to point fingers and judge others? Who appointed you? Where did you get your permission to be the spokesperson for an industry? I’m sure your clients would rather you spend your time on their projects and campaigns rather than take time to “out “others? I know I would if I was your client. And I know my clients appreciate my time is spent on their projects – I’m not being paid to do otherwise.
Social media is a small community, we all talk to each other and frankly, some are pushing gossip as gospel and others are merely just bad mouthing others to get a leg up for their own business – which is not being naive, business is not always sunshine and lollypops. It’s a dog eat dog world, you need thick skin– but there are many who chose not to travel down the low road with you.
Yes. People buy fake followers. Yes, I know it’s tragic – people lie, cheat and steal their way to success. Get over it. This is not news nor will it take down social media. What will take it down – if social media becomes more about secret groups and cliques and the collaborative environment is over run by those who feel their mission to destroy businesses in order for their own business to survive. Social media is about building relationship – on trust and honesty.
For me, I’d rather do business with someone who is focused on making my company a success, not a personal agenda – but that’s me and I’m pretty sure a few others as well. In some ways, it seems those who protest loudly against some of the individuals may be grinding their own axe – and those who get caught up in their agenda maybe unaware of this fact. The circle you keep and reputation you gain is important – be sure to know who you are letting into your circle of influence.
The more time I’ve spent talking with real people, people who work for a living in social media and pay their mortgages through their consulting, like myself, the more I begin to weed out my own lists on Twitter, Facebook and take a harder look at the messages being sent out.
On a bit of my background, I consult with companies on marketing, public relations and graphic design through GingerConsulting. #bealeader is part of GingerConsulting and this company focuses on strategic business mentoring and consulting. Both companies are designed to work with small to mid-size companies. My background is in marketing and public relations – not keeping up with the “Joneses” or the latest fad.
My life is not social media but I do use the platforms to engage my audience and to keep in touch with prospects and clients. I actually go out and teach others how to maximize their use of the platforms as well. The more real you are, the better you can engage. No one is speaking to those who sound like they are sales flyer.
Social media is a platform – it’s a marketing tool and yes, there are many folks whom I engage that value my expertise. But I’m not going to hang a banner to stroke my own ego to let the world know – I’ll let my work and my clients, my circle of influence and trusted sources speak for me. And I want to see more companies use social media to the best of their ability – and that is a worthy cause.
What say you? Are you fed up with the negative energy of late? Or do you feel that it is the right call for others to stand up and seek out the “faux” experts?