Why Collaboration Matters…by Ron Ricci
#bealeader ™ is very honored to have Ron Ricci as our special guest this week for our #bealeader ™ Tweetchat, Thursday October 25th 7pmET. Ron has graciously taking the time to write our framing post. We look forward to seeing you Thursday night to continue the conversation.
Why Collaboration Matters: What if your organization adapted at the pace of Moore’s Law?
I’ve yet to meet a CEO who didn’t want his or her company to move faster. But how many times have you ever heard a CEO say – “My organization moves as fast as our markets do” or “I’m confident my company can adapt to any unforeseen market shift”? Moore’s Law states the speed of a semiconductor chip doubles every 18-24 months; what if your people’s ability to change moved as fast?
Of all the strategies available to leaders to create speed in their organizations, none is more important than the behaviors of the leaders themselves. Ultimately executive behavior creates the culture of your organization; your organization’s culture is almost certainly a reflection of your CEO’s personality.
Nothing slows an organization down more than a culture of internal competition and the executive behaviors that encourage it. We all know the challenges of organizational silos and the incentives that encourage myopic thinking. As leaders, we’ve experienced some form of passive-aggressive behavior from our peers. We all know the symptoms: Teams protect information and assets to compete with other teams for budget resources; knowledge gets trapped in pockets that others in the company could benefit from but cannot reach. Budget gets wasted. All the while, markets move and new opportunities emerge.
I’ve been fortunate to meet and work with hundreds of CEOs, and here is what they want: a culture of shared goals. A culture of shared goals minimizes hoarding and competition by creating an environment that shares information, diagnoses problems, raises concerns, coordinates efforts and identifies possible initiatives and transition points – all of which ratchets up the pace of an organization’s ability to execute.
In The Collaboration Imperative, my co-author and Cisco colleague Carl Wiese and I identify four executive behaviors of the collaborative leader. These behaviors are the necessary ingredients to create a culture of shared goals, and eliminate or mitigate the types of human behaviors that slow organizations down. The four behaviors are:
- Focus on authentic leadership and eschew passive-aggressiveness. For collaboration to succeed, leaders need to be authentic. Cisco studied which characteristics of leaders on collaborative teams are most important, and we found that the most critical attribute was a leader’s willingness to follow through on commitments. Being authentic involves two elements. First, as a leader of a team, department or business unit with people, budgets and resources under your control, you must follow through on organizational commitments. Second, when there is disagreement about a decision, fight the instinct to make it personal.
- Relentlessly pursue transparent decision making. In our experience, there’s a direct relationship between the agility and resilience of a team and the transparency of its decision-making processes. When you’re open and transparent about the answers to three questions — who made the decision, who is accountable for the outcomes of the decision, and is that accountability real—people in organizations spend far less time questioning how or why a decision was made. Think of how much time is wasted ferreting out details when a decision is made and communicated because the people who are affected don’t know who made the decision or who is accountable for its consequences.
- View resources as instruments of action, not as possessions. It’s hardly a new observation that people sometimes stockpile resources around their business unit or department, or are slow—perhaps even hesitant—to share those resources with other departments. There may even be incentives in place that discourage sharing. It’s easier, although never truly easy, to move resources around an organization when leaders tell their teams the process they used to make a decision about resources, the data and facts used to support the decision, and the tradeoffs they considered. Fact-based decision making is your goal; it’s hard to keep resources squirreled away when the facts suggest otherwise.
- Codify the relationship between decision rights, accountability and rewards. Modeling the desired collaborative behaviors—showing your employees that you walk the talk—is the goal. But what happens when you’re not around? The more these behaviors are codified into an end-to-end system across your organization, the greater the odds of collaboration succeeding when you’re not there to reinforce cultural norms. The most important enabler of an accountability system? Decision rights. Who gets to make decisions in your organization is the center of gravity for accountability. If you don’t have published decision rights, then accountability is problematic – everyone can point fingers at someone else.
The ability to create speed, flexibility and adaptability is the foundation of the modern competitive organization. The enemy is internal competition and the denial and nostalgia that perpetuate it. A culture of shared goals should be the mission. There’s only one answer: how you and your team of leaders behave.
Q1: What mechanisms do you use to measure how adaptable your team is?
Q2: Does your organization use a common vocabulary for decision-making? If so, what is it?
Q3: Does your organization have a definition of a transparent decision? If so, what is it?
Q4: What effective ways have you found to thwart passive-aggressive behavior?
Q5: What effective ways have you found to help people overcome nostalgia for the past?
Q6: How is your organizational culture a reflection of your CEO’s personality?
Ron Ricci is Vice President, Executive and Customer Engagement at Cisco. He and his team are responsible for the strategy driving how Cisco’s executive team engages with Cisco customers during the 14,000 visits to Cisco’s customer briefing centers around the world every year. Ron spent his first 12 years in Cisco reporting directly to CEO John Chambers with the charter of driving executive alignment and collaboration to Cisco’s top priorities. Along with Cisco colleague Carl Wiese, he co-authored The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential (www.thecollaborationimperative.com). Ron can be followed on Twitter at @RonRicciCisco.