I Sense A Trend…Twitter Trends….The Good And Bad….
As you may be aware I have created an online community on Twitter under the hashtag #bealeader. Each week I host a Twitterchat every Thursday night at 7pmET – and if I can just add an outstanding group of leaders we have each week.
As has been the case in our last few chats, we “trend” on Twitter. What does that mean? Trends are determined by an algorithm and tailored based on who you follow and your location. This algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help you discover the hottest emerging topics of discussion on Twitter. You may notice that some Trends have pound – # (hashtag) and is included specifically in Tweets to mark them as relating to a topic, so that people can follow the conversation in search.
So “trending” is a good thing – and yet…bad…because of the open design of #hashtags anyone and everyone can jump on the trend.
Hence…this tweet. I’m not posting the graphic of the tweet due to the nature of the language, but if you click on the hyperlink, you can see what happened. I received after our #bealeader chat last night. Normally, I would just let this roll of my back like a duck but this one was a bit different. The nature of the tweet could not be ignored as it was in response to me posting up our #bealeader community information. Mr. BBQ man is the culprit and it was re-tweeted through their mirror account BigDaDDyHoTsDog – normally when I see a Twitter account set up in this manner I pay no attention – since it appears they are lacking basic knowledge about how to set up an account in the first place. I did ask for a comment from Mr.BBQ man but shockingly there was no response….. it highlights a point about trending – you have to take the good with the bad and clearly there are so many who feel they can write such profane and demeaning tweets – yet do not realize that this type of behavior reflects on their company.
So I have to ask – is trending on Twitter a great response or it is just bad business? We should be grateful to trend, yet, it appears with many hashtags not just mine that this just opens the door to those who lack good self control of their emotions and feel they can just tweet out profanity. I have spent a good part of my time after #bealeader chats deleting out trash and profane tweets….that’s not good business. And I’m not alone here – several folks who host communities and chats on Twitter have been subjected to this type of behavior and profanity in their hashtags – it appears to be some what…pardon the pun….a trend.
On the flip side, I did receive an email from a wonderful person who only noticed #bealeader because of the trend – and that’s a great response and what you want to happen from your engagement on Twitter. If we hadn’t trended would she have seen our stream – which normally has a high response rate thanks to our #bealeader community members? Maybe, maybe not…but the trend caught her attention.
So…what say you? Do you think trending on Twitter is a blessing or a curse?