Diamonds In Your Own Backyard…
The global outreach of social media allows you to connect with the world. But are you forgetting about your own backyard? There are many opportunities that businesses fail to seek under their feet when they jump head first into social media. Our business is local, yet, we have clients around the world. This year, I’m putting more of emphasis to seek out opportunities that are local rather than global. Not that I will turn down business anywhere – not in this economy, thank you. The advantage of seeking local clients is the ability to do business face to face. There is a trend of many who feel that while their social media contacts around the world are great, it’s time to get back to basics. There are a number of ways to connect with local connects outside of the use of social media platforms. Meetups, Chamber of Commerce are still viable ways for you to market your business and get those diamonds in your backyard. I believe what happens with some companies is that they assume everyone is on social media – they aren’t. Not all of your clients have embraced the medium. We need to remember that as we network with colleagues online. Not everyone is comfortable with Twitter or Facebook – Google Plus is still confounding many as well. LinkedIn has become the online resume and great way to network but there are limitations to the use.
I am putting more into keeping my presence online open to the world but focusing my time and effort to real life connections. And that also means carving my audience on social media to speak to the local audience. It would surprise you to know that many companies do not even know you exist except on the internet. It can take away from your brand if you limit yourself to only these platforms.
What say you, are you going local this year?